50M+ MAU reached
3x Audience growth
~150 Engineers coordinated

The Challenge

Managing massive technical debt and talent attrition while keeping the legacy site stable and revenue-generating.

The Approach

As CPO and interim CTO, I oversaw a complete redesign and relaunch of Myspace across web and mobile. Used "Jobs to be Done" frameworks to reset the UX from first principles. Partnered with an elite design firm and worked hands-on across engineering, design, and product to build a modern, award-winning interface.

Global Social Network Turnaround & Relaunch Global Social Network Turnaround & Relaunch Global Social Network Turnaround & Relaunch Global Social Network Turnaround & Relaunch

Impact

Coordinated ~150 engineers and a >$20M budget, launching new iOS/Android apps alongside the core web platform. Overhauled feed algorithms, driving 3x audience growth to 50M+ MAU. Ranked 4th largest social site globally (between LinkedIn and Pinterest at the time).