50M+ MAU reached
3x Audience growth
~150 Engineers coordinated

The Challenge

Managing massive technical debt and talent attrition while keeping the legacy site stable and revenue-generating.

The Approach

Used "Jobs to be Done" frameworks to reset the UX from first principles. Partnered with an elite design firm and worked hands-on across engineering, design, and product to build a modern, award-winning interface.

Global Social Network Turnaround & Relaunch Global Social Network Turnaround & Relaunch Global Social Network Turnaround & Relaunch Global Social Network Turnaround & Relaunch

Impact

Coordinated ~150 engineers and a >$20M budget, launching new iOS/Android apps alongside the core web platform. Overhauled feed algorithms, driving 3x audience growth to 50M+ MAU. Ranked 4th largest social site globally (between LinkedIn and Pinterest at the time).