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Fractional AI Executive|

Jason Knapp

Senior product executive and hands-on builder. I work with growth-stage companies and small teams where you need someone who can think about the market, define what to build, and then actually build it.

Founded a B2B SaaS platform (50+ brand clients, 1.5M+ widget views) · Built identity platforms at scale (250M users, 700M devices) · Led product orgs to 50M+ MAU · Co-invented Real-Time Bidding (acquired ~$140M)

Jason Knapp

Capabilities

Product Strategy & Execution

I work with founders and small teams to figure out what the market needs, define what to build, and then build it. Onboarding optimization, measurement architecture, conversion funnels, and product roadmaps connected to real user data.

AI-Powered Development & Features

I use AI as a daily development tool and build AI-native features for users. Retrieval-grounded shopping assistants (+58% conversion lift), autonomous content pipelines, and cross-model QA systems that let a small team ship like a large one.

Data, Growth & Monetization

Analytics dashboards, funnel instrumentation, A/B testing, and monetization strategy. Background includes identity platforms (250M users, 700M devices), real-time bidding systems (1B+ daily bids), and 16 years of AdTech and MarTech.

How I Work

Selected Work

Companies I've built for, led at, partnered with, or consulted with

Kearney Fox / News Corp Myspace Viant Technology Viasat Google Facebook Amazon Apple Microsoft AppNexus American Airlines JetBlue United Virgin Atlantic Bank of America Citi Comcast HP Mars Target Mazda Vizio Experian LiveRamp Wall Street Journal

Speaking: SXSW · CES@UCLA · MIT Enterprise Forum · BBC World Service · Mind the Product · ProductTank · DISCUS Innovation Showcase · Variety Hollywood New Media · Strategic News Service FiRe · UCLA Anderson · EvoNexus

What Others Say

"Jason is one of a handful of leaders that excels in both the 'zero to 1' AND '1 to 100'."

Ravi Narasimhan, Sr Director of Product Management, Google

"He is an intellectual powerhouse who produces ideas, designs and execution plans at warp speed."

Varoujan Bedirian, SVP Product Management, Viant

"Jason's ideas and product teams help improve CPMs by more than 200% and $10's of millions in additional revenue."

Thomas Gabriele, CEO, wispr

"He has proven himself as a great entrepreneur which is a rare combination with the problem solving skills he brought to and developed at A.T. Kearney."

Ben T. Smith IV, Vice Chairman, Innovation & Ventures, Kearney

"Thank you for the wonderful passion that you bring to the projects you are engaged in and helping develop product management skills and team at Viasat."

Girish Chandran, CTO, Viasat

Writing & Thinking

What Problem Are You Solving?

I'm interested in hard problems at the intersection of product, AI, and data, where the bottleneck isn't engineering capacity but knowing what to build. Tell me what you're working on.