The problem
MindNumbers helps people understand patterns in their mood and daily routines. New users needed to reach a meaningful first experience quickly, and the team needed a way to see whether they did, from activation at signup through continued use.
What I did
In a 30-day consulting engagement, I identified onboarding as the improvement priority and proposed a value-first flow, along with a measurement plan that tied the first experience to the behaviors the team needed to watch: activation at signup and continued use. The MindNumbers team then developed, refined and shipped its own implementation as part of a broader release.
How it was measured. The figures come from the client’s September 4 report on the May 20 release. They’re ratio summaries from an aggregate before-and-after comparison, using estimated account counts from Cognito divided by GA4 first opens. They aren’t same-user attribution or a randomized experiment, and they cover a broader release, so they show a stronger pattern after launch without proving the onboarding flow alone caused it.