The Challenge
Heavily lucrative offers across affiliate feeds like Commission Junction, but manually designing and testing banners for thousands of offers was an impossible bottleneck.
The Approach
I engineered and filed a provisional patent for an autonomous system that ingested raw affiliate feeds to calculate the highest-yield offers based on historical response rate and payout. The system automatically generated custom graphical banner ads for the winners on the fly.
Impact
These creatives fed directly into our proprietary ML ad-optimization engine, creating a zero-human-touch revenue pipeline that predicted profitability before a single ad was served.